Natural Matter has great pleasure in introducing Pulpa Acai Pulpa Acai 90g . What is an Acai berry?Acai comes from the Acaizeiro palm tree that is indigenous and thrives in the Amazon basin of Brazil. Theberries grow in large bunches at the top of the palm tree and are deep violet in colour and somewhatresemble a large blueberry. Many describe the taste as combining berries with an earthy- chocolatyflavour.How was acai discovered as a super-fruit?For centuries the berries have been harvested by locals of the Amazon basin and form the staple food inthe diet of many communities, taking the place of rice, bread, and milk. Such is acai's nutritional qualitythat it is an integral part of the nourishment, and well being of the people of the Amazon basin.Açai's popularity started when some enterprising Brazilians started freezing the fruit (thus preserving all itsnatural characteristics) and transporting it to Rio de Janeiro. Açai rapidly became the drink of choice forBrazil's surfers, athletes, and the body conscious. By 1992 Açai was firmly part of Rio's beach culture withevery bar, gym, and beach stand doing a roaring trade.Today, Açai is drunk throughout Brazil and its consumption is firmly part of Brazilian culture. Açai thengained popularity throughout the US and is now growing in Europe as its taste and amazing nutritionalproperties become increasingly well known.How is acai s popularity affecting the Amazon rainforest?Açai's popularity has started to curb deforestation as its commercial value has increased. It is abundant inprimary forest and many landowners have realised that harvesting the naturally growing açai fruit is muchmore profitable than chopping down the forest and farming the land. Consequently açai production hassoared and brought valuable work to many impoverished areas whilst maintaining the natural environmentof the rainforest. . Please see more in the Natural Matter health and fitness shop for the entire Pulpa Acai range. If you have any questions regarding this product please contact info@naturalmatter.co.uk and we will try our best to help you.
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